At the start of the project we take the time to understand your business, products, services, business objectives and target audience.
We look at your existing business model, marketing activity, website traffic or social media campaigns and use sophisticated software to delve into the data to uncover fresh insight
We then analyse in depth all of your available materials, previous campaigns, data, website traffic, competitors and any insights gained to help us create the best campaign possible and the discovery of the right target audience.
We then begin to formulate the most effective way to get in-front of these audiences, whist compelling them to take action.
Our creative team will review all of the discovery and research material and start outlining the right content and messaging in order to drive your business results.
To support a successful ad campaign your website and landing pages must be optimised and load quickly for desktop and mobile, if using an eCommerce platform, we recommend and install apps that will assist in conversion and a successful ad campaign
We set up your ad account and install and verify the Facebook retargeting pixel to make sure it’s working correctly, enabling us to retarget visitors who have viewed or engaged with your brand and content.
We start implementing the customer journey map. ( Sales Funnel) We split test multiple audiences, ad sets, ad, creatives, landing pages / lead magnets, to identify the correct audience for your business.