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Soho Works, W12 7RJ

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Why Advertise on the Facebook Eco-System?

2 billion people use Facebook and Instagram* every month to connect with friends and family and to find things that matter to them. People spend more time on these platforms than any other social network platform.

Chances are your existing and potential customers are on it, so you should be too, serving ads to your prospects when they are ready to make a decision.

Instagram has 1 billion monthly active users, this makes Instagram the third most popular social media network, following only Facebook  and YouTube.  With 1 billion users accessing the platform every month That’s a pretty big audience to put your business in front of.

Instagram has a diverse user base, but is undeniably most popular with young people. Nearly two out of every three adults aged 18-29 use Instagram.

Messenger chatbots are gaining more attention in the field of marketing. Being an early adopter of chatbot technology will give you a major advantage for your buisness over other competitors. People are 10x more likely to engage with a chatbot!

The stats predict that by the end of 2020 about 80% of business will adopt chatbot to increase their Business revenue.

The benefits of Paid Advertising

A major benefit of paid social advertising is its ability to reach your exact audience. Facebook and Instagram is the most targeted form of advertising on the planet.

You can advertise to people by age, interests, behaviour, and location. If you really know your customers, you can use the use the platform to highly engage them and convert them in to new customers and leads.

There is no guessing with paid social advertising, the results are measurable. The numbers will speak for itself.

We are able to report on how many impressions, clicks, and conversions you are receiving. In order to track conversions, the facebook conversion pixel must be implemented on your website to track activity.

The Process

Phase one

Research & Planning.

Understanding your business.

At the start of the project we take the time to understand your business, products, services, business objectives and target audience.

We look at your existing business model, marketing activity, website traffic or social media campaigns and use sophisticated software to delve into the data to uncover fresh insight

Analyse

Audit of Social & Past Campaigns

We then analyse in depth all of your available materials, previous campaigns, data, website traffic, competitors and any insights gained to help us create the best campaign possible and the discovery of the right target audience.

We then begin to formulate the most effective way to get in-front of these audiences, whist compelling them to take action.

Content creation

Video Production & Photography Assets

Our creative team will review all of the discovery and research material and start outlining the right content and messaging in order to drive your business results.

Website Optimisation

Web / Landing page build

To support a successful ad campaign your website and landing pages must be optimised and load quickly for desktop and mobile, if using an eCommerce platform, we recommend and install apps that will assist in conversion and a successful ad campaign

Phase two
Phase three

Ad account Set Up

Tracking & Pixel Implementation

We set up your ad account and install and verify the Facebook retargeting pixel to make sure it’s working correctly, enabling us to retarget visitors who have viewed or engaged with your brand and content.

Ad Campaign build

Ad creation| Creative & Copy

We start implementing the customer journey map. ( Sales Funnel) We split test multiple audiences, ad sets, ad, creatives, landing pages / lead magnets, to identify the correct audience for your business.

Ad Launch – Go Live!

  • Build multiple Campaigns and Ads Sets
  • Split test Ad Creatives & Audiences
  • Test web pages /  Load times / Reduce bounce rate
  • Build automated bot sequences for data collection
  • Identify optimum ad spend and benchmarks for client objectives.
  • Monitor Traffic Data and Engagement rate
  • Utilise data to create lookalike and custom audiences
  • Retarget engaged users

Facebook & Instagram Ad Types

Why not get in touch ?

Get In Touch
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We've worked with SocialBox on numerous occasions. We know they will deliver rock solid production values and highly engaging content.

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James and the Social Box Team are nothing short of brilliant and offer a fast, agile and smart solution in an ever changing environment.

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James and the guys at SocialBox have always provided a slick and professional service. A great team who know their stuff.