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Build Your Social Media Strategy in 8 Easy Steps

A well-thought-out social media strategy is one of the best tools you have for helping your brand rise above the fray. But in today’s crowded social media landscape, competition can be brutal. Everyone is not only fighting for engagement—they’re spending more to get it. And with social media costs projected to increase 73% over the next 5 years, it will only...

23 Strategies to Increase Your Twitter Engagement

As far as social media marketing goes, Twitter is one of the major players. With over 321 million monthly active users on the site, it’s easy to see why Twitter is one of the platforms most businesses and marketers could benefit from joining. But here’s the big question: How do you get some of those 321 million monthly active users...

Types of digital marketing

What is Digital Marketing?

Broadly speaking, the term digital marketing encompasses any digital communication exchanged between business and customer. Whether for promotional purposes, or to foster healthy customer/business relationships, the key point is that technology is used to create an ever strengthening bond between client and company. But, think how many digital devices [...