Build Your Social Media Strategy in 8 Easy Steps
A well-thought-out social media strategy is one of the best tools you have for helping your brand rise above the fray.
But in today’s crowded social media landscape, competition can be brutal. Everyone is not only fighting for engagement—they’re spending more to get it.
And with social media costs projected to increase 73% over the next 5 years, it will only become more difficult.
To contribute to larger company goals, you have to map out how every element of your social media marketing and advertising.
With a strategy, you know where to focus your social efforts and spending, and you have a framework for showcasing how social is helping the company grow.
We’ve outlined an 8-step process to help you define your own social media strategy and make it as impactful as possible.